Introduction to Marketing Assignment - Essay

The assignment is served as two purposes:

a) To assess students' knowledge about contemporary issue of marketing and

b) As a diagnostic test of the students' writing and referencing skills.

Essay topic: "To what extent social media giving power to consumers to take actions againts companies. Discuss"

The students are required to respond to the statement above and write the responses in an essay format. The points of this assessment are to test students' knowledge on contemporary marketing issues as well as to provide students with an at-risk assessment. The aim is to give students an early assessment with feedback to identify students who are at risk of not achieving a pass in the subject.

This assessment will allow lecturer/tutor to work with the students and provide early feedback which they can take on board for later assignments. If necessary the student may be referred to the learning support unit for further help.

As the assessment asks for the opinion, the arguments need to be supported with reliable sources of information. It is expected that the students will cite at least 4 references. Sources that can be used, for example, include the textbook and refereed journal articles.

Although the key aims of this task is for lecturers/tutors to see the strengths and possible areas of improvement with the students' academic writing, the students should strive to write in as clear a manner as possible, using well-constructed paragraphs, and avoiding bullet points, incomplete sentences, or overly formal or informal language.

References -

1. Sensis Social Media Report 2017, Chapter 1 - Australians and social media Released 22 June 2017

2. The power of social media - How CMOs and CIOs can partner to build business value using social media

3. A study of the impact of social media on consumers by M. Nick Hajli.

Attachment:- Assignment Files.rar