Individual Management Assignment- Report
• 2500 words
Maximum word limit is 2500+10%. Word count include Introduction to Conclusions Required a formal report format
• Times New Roman 12 point font, double line spacing
• Harvard referencing- 15-20 references expected 75% academic references and 25% other references
• Aim: Conduct a management analysis of Boost juice
http://www.boostiuice.com.au/
Starting your assignment
• Background, introduction and importance of company to the Australian and international business landscape:
Conduct an industry research and use market information to analysis
• Competitive advantage/s of the company Always use theory and then the practical implications
• Research, analysis and discussion of sustainability related strategies and issues:
relate to sustainability practices of The Boost Juice when you analyse each What are/is the relevant theory+ practice+ sustainability?
• Human resource management practices at the company
• Role of international business at the company
• Role of technology management at the company
Analysis of entrepreneurship and innovation at the company
• Look at history of Boost juice- Look at who is the founder-motivation to start up the business
Role of innovation
• Future strategies management should engage in (identify 3 major strategies based on the previous analysis of the company)
Your recommendations and conclusions based on your analysis
• Professional writing and English expression
Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainabilit as sects Appendix: Include a Swot analysis and positionin chart Presentation
Criteria
Describe the marketing background of the company
Analyse the main products, services, suppliers and customers of the company
Describe the following marketing strategies used by the company
• Pricing
• Promotion
• Distribution
Compare the marketing mix to its com etitors