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Management Studies

In this assignment, you will examine how data tools are used to meet Internet marketing performance objectives. Complete the following assignment: Please respond to the following inquiry point, from the Interactive Exercise 8.1 on page 203 of Chapter 8: Visit a website of your choosing. Using the tools in Figure 8.4a and b on page 204 of Chapter 8, run a spider simulator, a word cloud, and a keyword density chart for the site. Use the HubSpot (Links to an external site.)Links to an external site. tool SEO to see if the site you’ve chosen has maximized its SEO potential and run the free report. Make recommendations for improvement to get as close to a perfect score in SEO. In your opinion, would the website be better off using PPC instead of SEO as its SEM technique? Your completed assignment should be at least 1 page. Save your document(s) with a file name that includes your name, course code, section number, and title.

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