Q1. Illustrate the meaning of target audience?
Q2. What do you mean by corporate advertising? Describe its main objectives?
Q3. Illustrate the meaning of surrogate advertising?
Q4. Illustrate the merits and demerits of percentage-of-sales technique in deciding advertising budget?
Q5. Illustrate the functions of advertising?
Q6. Describe the concept of DAGMAR. describe why is it criticized?
Q7. Describe the Lavidge and Steiner model for setting up the advertising objectives.
Q8. Illustrate the implications of message sidedness and order of presentation in the message?