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Q1. Describe positioning in the mind of consumer in an advertising context?

Q2. Give illustrations to describe alternative positioning options accessible to an advertiser.

Q3. Describe the ethical issues in the advertising.

Q4. Illustrate the role of ASCI in regulating the advertising?

Q5. Illustrate the meaning of campaign planning?

Q6. Describe various steps in making the campaign plan.

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M912572

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