Illustrate out why it is significant for tourism/ hospitality organisations to practice integrated marketing communications.
Discuss and describe the strengths and weaknesses of three (3) kinds of marketing communications.
Identify a type of marketing research which you have recently conducted in a tourism or hospitality organisation and discuss the usefulness of your findings.
Illustrate out the types of research methods employed for the above and justify your choice.
Identify a tourism or hospitality organisation to discuss the following:
The non-monetary costs that customers might experience when purchasing the service. Use instances to support your answer.
Four pricing strategies that are used by the above organisation. Support your answer with appropriate instances.