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problem 1:

Illustrate out why it is significant for tourism/ hospitality organisations to practice integrated marketing communications.

problem 2:

Discuss and describe the strengths and weaknesses of three (3) kinds of marketing communications.

problem 3:

Identify a type of marketing research which you have recently conducted in a tourism or hospitality organisation and discuss the usefulness of your findings.

problem 4:

Illustrate out the types of research methods employed for the above and justify your choice.

problem 5:

Identify a tourism or hospitality organisation to discuss the following:

problem 6:

The non-monetary costs that customers might experience when purchasing the service. Use instances to support your answer.

problem 7:

Four pricing strategies that are used by the above organisation. Support your answer with appropriate instances.

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M98246

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