problem 1:

Illustrate out the Nature, Significance and characteristics of the services.

problem 2:

Illustrate out the following terms:

a) PZB-GAPs model.

b) SERVQUAL model.

problem 3:

Illustrate the promotion mix of the services.

problem 4:

Considering the Intangible nature of the services describe the concept of ‘Tangibilizing the Intangible’.

problem 5:

prepare down the main approaches which are adopted while pricing the services. Illustrate the factors affecting pricing decision of the services.

problem 6:

prepare down comprehensive notes on following:

a) Service positioning.

b) E-Services.

c) Service life-cycle.

d) Waiting time management.