Illustrate out the Nature, Significance and characteristics of the services.
Illustrate out the following terms:
a) PZB-GAPs model.
b) SERVQUAL model.
Illustrate the promotion mix of the services.
Considering the Intangible nature of the services describe the concept of ‘Tangibilizing the Intangible’.
prepare down the main approaches which are adopted while pricing the services. Illustrate the factors affecting pricing decision of the services.
prepare down comprehensive notes on following:
a) Service positioning.
c) Service life-cycle.
d) Waiting time management.