Illustrate out the term marketing and elucidate the concepts and components of marketing.
Illustrate the macro and micro factors affecting the market of goods and services applicable to Banking.
Critically discuss the advantages and drawbacks of market segmentation.
Make a distinction between marketing research and market research and describe the contributions of marketing research to bank.
Illustrate situation analysis and describe the steps which are involved in the development of the situation analysis.
Why customer need analysis required? How does decision making procedure influence consumer behaviour?
Illustrate out the impact of the banking regulation on the Bank marketing strategies.