problem 1:

Illustrate out the term marketing and elucidate the concepts and components of marketing.

problem 2:

Illustrate the macro and micro factors affecting the market of goods and services applicable to Banking.

problem 3:

Critically discuss the advantages and drawbacks of market segmentation.

problem 4:

Make a distinction between marketing research and market research and describe the contributions of marketing research to bank.

problem 5:

Illustrate situation analysis and describe the steps which are involved in the development of the situation analysis.

problem 6:

Why customer need analysis required? How does decision making procedure influence consumer behaviour?

problem 7:

Illustrate out the impact of the banking regulation on the Bank marketing strategies.