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a) Identify a hospitality franchise industry which is suitable for co-branding. Establish two reasons a business in this industry is suitable for co-branding.

b) Expound on the prevalence of co-branding and guess on how co-branding will be different 20-years from now. Consider international markets, cross industries and so on.

c) Assess co-branding techniques to decide which one is the most efficient. Describe your decision.

Management Theories, Management Studies

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