I AM RESEARCHING AND ANALYZING THE PUBLICLY-TRADED COMPANY: CVS CAREMARK CORPORATION (NYSE: CVS). I have attached the previous two components of this project for you to use as a reference.

Unit 3 Module: STRATEGY ANALYSES

Part E: SWOT Strategy Matrix

1. Prepare a Strengths-Weaknesses-Opportunities-Threat (SWOT) Strategy Matrix. This is a 9 cell diagram that matches and links SWOT. Use the proper notation for each of the cells.
2. There are 8 steps in creating a SWOT Strategy Matrix:

• List the firm's key external opportunities.
• List the firm's key external threats.
• List the firm's key internal strengths.
• List the firm's key internal weaknesses.
• Match internal strengths with external opportunities and record the resultant SO Strategies in the appropriate cell.
• Match internal weaknesses with external opportunities and record the resultant WO Strategies.
• Match internal strengths with external threats and record the resultant ST Strategies.
• Match internal weaknesses with external threats and record the resultant WT Strategies.

Part F: QSPM Matrix

1. Develop a Quantitative Strategic Planning Matrix (QSPM) to determine relative attractiveness of various strategic alternatives.
2. Follow these steps:

• Make a list of the firm's key external opportunities/threats and internal strengths/weaknesses in the left column of the QSPM.
• Assign weights to each key external and internal factor.
• Examine the Stage 2 (matching) matrices and identify alternative strategies that the firm should consider. Record these in the top row of the QSPM. Group the strategies into mutually exclusive sets if possible.
• Determine the Attractiveness Scores (AS).
• Compute the Total Attractiveness Score.
• Compute the Sum Total Attractiveness Score.

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Name Course Instructor External Analyses Company's external opportunities and threats Opportunities Growth in demand for the anti-aging and the generic drugs in the US The company could invest in new acquisitions such as to acquire companies like Universal American Corp New customers for 360 beauty Emerging markets such as in India, China and Russia also the global pharmaceutical is growing withy more people seeking to access medical care There are health care reforms that will see more and more people being covered for healthcare expenses The development of the photo graphic markets which appeals to various customers Patents of branded drugs of other pharmaceutical companies losing the protection. The health care market is growing at a rate of about 9.5% per year. Growth in the population of those aged above 65 years in the US. Threats There could be increase in the extensive regulations that governs the drug industry right from the invention to the approval High competition from other big pharmaceutical firms such as Walgreens Extensive research costs required for coming up with new drugs Potential interventions by the government Wal-Mart company has been able to capture the market in a much bigger way than CVS There could be shortages of pharmacists and specialists especially in this modern era The growth of the firm is quite unstable Walgreen which is a competitor is growing at an alarming rate Loss may come up about as the patents of the company expire opening up for other firms to produce the company's branded products Competitive Profile Matrix The critical success factors weights rating weighted score rating Weighted score Rating Weighted score Advertisements High quality products Competiveness in the prices The financial position Loyalty of the customers Expansion in the global arena Share in the market The organizational structure Quality service to the customers High capacity for production High employee...