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Prepare an analysis of a Fortune 500 company that you find interesting using the 2011 list at CNNMoney, http://money.cnn.com/magazines/fortune/fortune500/2011/full_list/

You should be prepared to address the following issues:

problem 1: How does the firm describe its value proposition?

problem 2: List each of firm’s capabilities as represented below: Customer Value:

  •     Follow-up Service
  •     Operations
  •     Marketing (including sales)
  •     Distribution
  •     Supply-chain management

problem 3: Prepare a list for your firm that replicates the columns represented below:

  • Customer Value.
  • Finance- activities with effectively acquiring and managing financial resources.
  • Human resources- activities associated with managing the firm’s human capital.
  • Management Information systems- activities taken to obtain and managed information and knowledge.

problem 4: What do you consider to be the firm’s core competencies?

problem 5: Do you consider this firm to possess a sustainable competitive advantage, and if so, do you believe this to be sustainable in the future?

problem 6: Categorize the firm’s performance over the past few years.

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M91295

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