Prepare an analysis of a Fortune 500 company that you find interesting using the 2011 list at CNNMoney, http://money.cnn.com/magazines/fortune/fortune500/2011/full_list/
You should be prepared to address the following issues:
problem 1: How does the firm describe its value proposition?
problem 2: List each of firm’s capabilities as represented below: Customer Value:
- Follow-up Service
- Operations
- Marketing (including sales)
- Distribution
- Supply-chain management
problem 3: Prepare a list for your firm that replicates the columns represented below:
- Customer Value.
- Finance- activities with effectively acquiring and managing financial resources.
- Human resources- activities associated with managing the firm’s human capital.
- Management Information systems- activities taken to obtain and managed information and knowledge.
problem 4: What do you consider to be the firm’s core competencies?
problem 5: Do you consider this firm to possess a sustainable competitive advantage, and if so, do you believe this to be sustainable in the future?
problem 6: Categorize the firm’s performance over the past few years.