Ask Question, Ask an Expert


Ask Management Theories Expert


problem1) What do you understand by diffusion of technology? Discuss the significant activities for diffusion.                                   

problem2) How do market considerations affect product life cycles and innovations? How could designers help in improving the competitte abilities of the organisation?                                                            


Case Study

E-Trade Inc. must be gone-just like e Toys, e Auto and everything company founded on belief that prefix e exempted it from all rules of business. So why is e trade not only still alive but posted its largest profit ever. During past five years, e trade has moved beyond a mere online brokerage to become nation’s 62nd largest bank with $17 billion in assets and more than 500,000 accounts. Banking revenues which last year topped $457 million, 35 per cent of company’s total has provided a life-saving cushion. Launched in July 2000, the Commercial Electronics Office is the one stop shop on the web for corporate banking requirements, ranging from foreign exchange loan servicing to quarter billion dollar wire transfers. C.E.O. turned profitable in April 2002, but real payoff came during next 12 months. As other big banks suffered along with recession wrecked corporate customers, Wells Fargos Internet based revenues grew 25 per cent. Where do profits come from? Essentially from nets ability to deepen client relationships. "We found that longer the customers has been online", says Deny Peltz who now runs wholesale internet group that Ellis established, "the more our products he is likely to have". The webs success at cross selling makes sense: Regular web users are exposed to all of Well Fargos banking products when they log on, and banks sale force emphasizes that if customers sign for new services, they could access them through familiar interface. Like many forays there were some mistakes. For instance, Ellis and team originally assumed that C.E.O. required to be a destination site or portal. But Wells quickly learned that clients didn’t care about financial news feeds of e procurement of business supplies. So Ellis and Peltz focus on what customer did want: convenience, instantaneous account information, and most of all, industrial strength security and access controls. Ellis, now executive V.P. for wholesale services, downplays C.E.O.s role in Wells Fargos corporate banking success. Web is just one of the doors bank opens to customers he says modestly. But Kovcevich brushes that aside, "I don’t think our customers can live without the internet", he says.

i) What lessons in business strategy can be applied to development of e commerce channels of other companies from experience of e trade?

ii) What is business value of C.E.O. online wholesale banking portal to Wells Fargo?

iii) What can other companies learn from success and mistakes of Wells Fargo e commerce system?

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M93175

Have any Question? 

Related Questions in Management Theories

Segmentation analysis pmd personal microdermbackground of

Segmentation Analysis: PMD Personal Microderm Background of the product PMD personal Microderm products are at home microdermabrasion products for healthier skin. Microdermabrasion is a non-chemical procedure which remov ...

Task description - complete a practical management report

Task Description - Complete a Practical Management Report. Introduction Johnson (as cited in Härtel& Fujimoto, 2014, p. 127) believes that "if Australia is to truly become the 'clever country', then many more organisatio ...

Assessment task- analytical report alternative

Assessment task- Analytical report (alternative B) ASSESSMENT Length: 2000 words ±10% (excluding front matter and reference list) Objectives This assessment task relates to course learning outcomes numbers 1 to 5. Before ...

Case study - li question -from the facts given in the above

Case Study - Li Question - From the facts given in the above Case Study, Li has identified the following ethical principles/procedural issues she should consider. With reference to the APES 110 Code of Ethics for Profess ...

In sectors such as government managers have relatively

In sectors such as government, managers have relatively little room to move in providing the kinds of perks discussed in the case, based on The IT Industry:from ping-pong tables to nap room.

Bsbhrm405a support the recruitment selection and induction

BSBHRM405A Support the recruitment, selection and induction of staff- Describes the performance outcomes, skills and knowledge required to execute tasks associated with the recruitment cycle. Performance of the work desc ...

Q1 what are performance measurement criteria with respect

Q1. What are performance measurement criteria with respect to quality for assessment of a Supply Chain System as per world class performance system? Q2. Describe the concept of Lean Supply Chain with suitable examples. Q ...

Q1 what industry does google operate in at the time of the

Q1. What industry does Google operate in at the time of the case? How would you assess the attractiveness of this industry at the time of the case?  [DEFINE THE INDUSTRY THEN USE PORTERS FIVE FORCES (have a sub-heading f ...

Problem 1pony express creations inc wwwpony-excom is a

Problem 1 Pony Express Creations Inc. ( is a manufacturer of party hats, primarily for the Halloween season. 80% of their annual sales occur over a six-week period. One of their popular products is Elvis ...

Your company is seeking to realize its growth opportunities

Your company is seeking to realize its growth opportunities over the next three years by expanding production capacity for your digital shoehorn product line. You currently have a production facility in Shenzen that serv ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

A cola-dispensing machine is set to dispense 9 ounces of

A cola-dispensing machine is set to dispense 9 ounces of cola per cup, with a standard deviation of 1.0 ounce. The manuf

What is marketingbullwhat is marketing think back to your

What is Marketing? • "What is marketing"? Think back to your impressions before you started this class versus how you

Question -your client david smith runs a small it

QUESTION - Your client, David Smith runs a small IT consulting business specialising in computer software and techno

Inspection of a random sample of 22 aircraft showed that 15

Inspection of a random sample of 22 aircraft showed that 15 needed repairs to fix a wiring problem that might compromise

Effective hrmquestionhow can an effective hrm system help

Effective HRM Question How can an effective HRM system help facilitate the achievement of an organization's strate