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problem1.  How do advertisers try to employ group influence?  Can you find any particular exs and illustrate the relevant theory of group behaviour and influence?

problem2.  “Consumer behaviour is unreasonable, organizational buying is rational”.  Discuss.

problem3.  Should marketers use methods to encourage impulse purchasing? Why or why not? Is it acceptable in some conditions and not in others? Is there actually such a thing as impulse purchasing anyway?

problem4.  Does marketing contribute to consumer misbehaviour?

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M91547

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