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History of Pepsi + diversity

In a written report describe the objectives of the initiative and the major action items they undertook in order to achieve, or work toward, that goal.  'For example, was the effort an outcome of a class action or unlawful discrimination suit? Or, was it intended as a method to grow their business?

Include how the initiative was designed and introduced to the employees and how it was presented or promoted to the public, customers, or how it was used to capture new market or revenue stream.

The case should provide a context or background for the organization studied.  Explain the specific area of diversity examined and describe what happened or did not happen. 

Assess the extent to which diversity benefitted or hampered organizational performance and describe the results.   

IMPORTANT : All i need to do is give an introduction on how pepsi have benefited from diversity, how it start, how have it benefit them, who started it, why started diversity. And anything related on the introduction of how pepsi started diversity and how they have benefit from it. When did it start? 

Answer should be around 2-3 pages. With sources. Sources could be find online by just googling how pepsi and diversity have been the past years. Include and show where you get the information.

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