Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Management Theories Expert

Case study: Campaign management at Harrah’s Entertainment

Harrah’s Entertainment is the world’s largest gaming organization. Through Harrah’s Total Rewards programme customers earn credits each time they play and visit. Accumulated credits are traded for rewards, coupons, cash or complementary services, and tallied to determine customer loyalty levels of gold, platinum or diamond. Associated services and privileges become gradually more valuable at each higher level.
The Total Rewards programme is a key component of Harrah’s CRM strategy and underpins the company’s marketing campaigns. Customer-related data, gained primarily from card use, is enriched from other data sources so that Harrah’s obtains detailed understanding of his customer profiles and behaviours.

Harrah’s first established a data-based marketing approach in the year of1998. Using historical data, which showed how frequently customers visited and how much they spent, these early modelling efforts, provided essential segmentation based on numerous demographic trends. Currently Harrah’s applies predictive analytics to the customer-related data which can generate an accurate estimate of each customer’s potential value.

Historical data shows how frequently a customer visits Harrah’s casinos, but predictive models will reveal which customers are as well likely to visit other casinos in market. Based on share of wallet estimates, Harrah’s can target them with campaigns that attempt to increase their loyalty to Harrah’s casinos. As an effect, Harrah’s was capable to raise its share of customers’ gaming budgets from 36 per cent in 1998 to 45 per cent in 2005.

problems :

problem1. Describe the CRM strategy at Harrah’s Entertainment?

problem2. Making reference to theories, elucidate the development stages of customer acquisition and management procedures that Harrah’s Entertainment tries to establish in order to create a customer-centric enterprise.

problem3. According to you, at what stage of evolution is Harrah’s Entertainment describe fully your answer and make reference to foundation pillars for strategic customer care.

problem4. Using extensive theories, critically describe the effectiveness of loyalty schemes in building customer loyalty in customer relationship programmes.

problem5. Creating dissimilarity between the communication and service levels of so-called gold, platinum or diamond customers can lead to irritation among customers. How can this irritation be prevented? In your estimation, how should a company handle this situation?

problem6. As the marketing manager of “Mado Cosmetics”, you are asked to implement CRM system. What are the steps essential which you are going to initiate to implement the system?

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M96414

Have any Question? 


Related Questions in Management Theories

Term paperyou will write an individual term paper on a

Term Paper: You will write an individual term paper on a topic of your choice. To find a topic I suggest you look at the chapters.  Pay attention to the major themes and concepts discussed in the chapters and ask what yo ...

What is cobit who is its sponsor what does it accomplish

What is COBIT? Who is its sponsor? What does it accomplish? What are the two primary advantages of NIST security models? What is the common name for NIST SP 800-12? What is the document's purpose? What resources does it ...

1 a is an example of a first-line managera shift managerb

1. A ________ is an example of a first-line manager. A. shift manager. B. division manager. C. store manager. D. regional manager. 2. Establishing strategies for achieving organizational goals is a part of the ________ f ...

Question 1 distinguish between ethical and legal principles

Question 1. Distinguish between ethical and legal principles and practices and define your concept of ethical behavior as it relates to the purchasing and supply management function. Question 2. Discuss the concepts asso ...

Assignment inventory management systemsyour sister owns a

Assignment: Inventory Management Systems Your sister owns a small clothing store. During a conversation at a family dinner, she mentions her frustration with having to manually track and reorder high demand items. She wo ...

1 explain the following termsstrategic planningcustomer

1. Explain the following terms: Strategic Planning Customer Focus 2. What are the three theories of discrimination. List all three under Title VII of the civil rights act? 3. Explain Job analysis and Job description in y ...

Supply chain management strategy proposaldevelop a supply

Supply Chain Management Strategy Proposal Develop a Supply Chain Management Strategy Proposal, specifically dealing with the following scenario. The scenario centers around the choice of a location for a new distribution ...

What is the difference between qualitative measurement and

What is the difference between qualitative measurement and quantitative measurement? What is the OCTAVE Method? What does it provide to those who adopt it? How does Microsoft define "risk management"? What phases are use ...

The family and medical leave act fmla was enacted in 1993

The Family and Medical Leave Act (FMLA) was enacted in 1993 and entitles eligible employees of employers covered under it to take unpaid, job-protected leave for specific family and medical reasons. During this leave, gr ...

Comparison in organizationusing your current work

Comparison in Organization Using your current work organization (or an organization of interest) and a second organization in the same industry as the subject matter, research the elements of business, compare and contra ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro

Describe what you learned about the impact of economic

Describe what you learned about the impact of economic, social, and demographic trends affecting the US labor environmen