For this assignment, use the same health care provider as in Assignment 1.

Write a four to six (4-6) page paper in which you:

• Determine the key characteristics of the users of the products and/or services of the health care provider you selected.
• Analyze the competitive environment of the health care provider you selected and recommend a course of action for strategic marketing success.
• Determine which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected.
• Determine the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected.
• Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format.
• Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the