Food and Beverage Management Assessment - Prospectus

Learning Outcomes -

a) Investigate emerging trends and consider future developments in the food and beverage industry.

b) Examine the influence of the 'menu' on all facets of the food and beverage enterprise.

Context:

Being able to think conceptually as well as operationally is vitally important for the modern Food and Beverage Manager. Furthermore, being able to present ideas strategically, analyse the current market place and develop a sense of identity within a food and beverage context are also critical skills for a Food and Beverage Manager. This assessment explores how trends and the businesses identity interplay with one another when presenting a food and beverage concept to stakeholders. By completing this assessment, students build their knowledge of contemporary issues facing the food and beverage enterprise as well as developing conceptual, investigative, and communication skills required by the Food and Beverage Manager.

Instructions:

Using the food and beverage concept developed in Assessment 2, student groups are required to present their concept to investors in an effort to gain financial support to allow the concept to be realised. Each group is required to develop a 'Prospectus' which must contain an examination of the influence of the proposed menu on other facets of the concept, with particular emphasis on how the menu aligns to the target market, service style, and overall profitability of the establishment. Further to this, the prospectus should highlight perceived success through the examination of three (3) emerging trends within the food and beverage industry and how the proposed concept aligns with these trends.