Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Management Theories Expert

Florida Atlantic University

Florida Atlantic University has implemented a system of CRM. Mickey Maros, the Executive Director of Executive Education responsible for the implementation of the programme claim the following:

“Our data resided in a number of different custom and off-the-shelf programs. We relied on excel spreadsheets and the procedure for getting visibility in the student recruiting and admissions activities across numerous programs was cumbersome and time-consuming. These greatly limited our ability to aggregate information and apply this knowledge in order to better serve student requirements”.

The CRM solution has been applied to drive the compulsory enhancements and tie together vital front-end functions such as marketing, recruitment, admissions and enrolment. The company has also made it a priority to enhance internal efficiencies and optimize existing business processes so that staffs in various departments can perform their jobs without focusing on the administrative function.

The new system will also help administrators and faculty members to reorganize their administrative resources.

Answer the following problems with appropriate instances:

problem1. prepare a memorandum to the Director of Florida University describing the concept of Relationship Marketing and its significance for sustainability.

problem2. What are the advantages of CRM outlined in Case Study? What are the requirements for the success of such system?

problem3. Discuss and describe the role of Technology in enhancing the relationship building process.

problem4. Make five specific suggestions to Florida University regarding CRM and relationship building from what you have learned from your course.

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M97192

Have any Question? 


Related Questions in Management Theories

Business expansion and sustainabilitywrite a six to seven

Business Expansion and Sustainability Write a six to seven (6-7) page paper in which you: 1. Identify three (3) job requirements (e.g., needed certifications, previous work experience, external influences, etc.) that cou ...

Assignmentabstractdisaster recovery and business continuity

Assignment ABSTRACT Disaster Recovery and Business Continuity (DR/BC) planning is an issue that students will likely come in contact with as they enter industry. Many different fields require this knowledge, whether empl ...

Minimizing supply chaindisruption risk through

Minimizing supply chain Disruption risk through enhanced ?exibility Joseph B. Skipper Department of Operational Sciences, School of Engineering and Management, Air Force Institute of Technology, Dayton, Ohio, USA, and Jo ...

Task -read a business proposal - customer records

Task - Read: A Business Proposal - Customer Records Management Replacement System for the fictional organisation Tangle Corp. This document will be made available via the Resources section of Interact for this subject. T ...

Read the zappos delivering customer satisfaction casewrite

Read the "Zappos: Delivering Customer Satisfaction" case, Write a four to six (4-6) page paper in which you: Analyze the manner in which Zappos' leadership has fostered a culture of ethicalness in the company. Suggest tw ...

Prepare a microsoft powerpoint presentation imagining that

Prepare a Microsoft PowerPoint presentation imagining that you are part of a consulting firm hired by P&G. Your task is to help Mr. Lafley sharpen P&G's strategic position. In your presentation include the following info ...

Team building project - team communicationyour new team for

Team Building Project - Team Communication Your new team for Health Care, Inc may consist of team members from different locations. Construct a plan that ensures a virtual team's performance will meet the team's goals. Y ...

This assessment aims to allow participants to explore and

This assessment aims to allow participants to explore and develop key capabilities in one of the three key leadership capabilities (competencies) addressed in the unit. There are three sections to this report: 1. A self- ...

What is the difference between qualitative measurement and

What is the difference between qualitative measurement and quantitative measurement? What is the OCTAVE Method? What does it provide to those who adopt it? How does Microsoft define "risk management"? What phases are use ...

Research and comply with regulatory requirementsshort

RESEARCH AND COMPLY WITH REGULATORY REQUIREMENTS Short Answer Questions 1. Apart from the internet, identify two sources of information (that a business could use) to ensure compliance with the law. Explain the type of i ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro