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Q1. Show the IMC plan of a large MNC in flow-chart, highlighting the strategic coordination of various promotional elements.

Q2. describe the various methods which are used for setting advertising budget of a company supported by illustrations.

Q3. Advertising given the reasons to buy, whereas the sales promotion gives incentives to buy. describe the statement drawing on the comparative objectives of Advertising and Sales Promotion.

Q4. Coupons can be employed to accomplish many promotional objectives. Describe.

Q5. A manufacturer of ready to wear garments wishes to clear stocks. Make a blue print of sales promotion to achieve the objective.

Management Theories, Management Studies

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