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Answer the following problems.

problem1) describe the various types of Purchase Decision Behaviour. Also describe stages in the buyer decision making process. Demonstrate your answer with appropriate exs from tourism industry.          

problem2) Describe the need and basis for market segmentation. Demonstrate your answer with appropriate exs from tourism industry.                                                                         

problem3) prepare short notes in about 200 words each:                                                                        

a) Social Marketing

b) Convenience Goods

c) Branding in Tourism

problem4) What is the link between pricing and Product Life Cycle? How does it affect tourism trade? Describe with the help of exs.   

problem5) Describe the various elements of Marketing Mix.                                                 

problem6) describe the significance of advertisement and publicity in the tourism promotion.

problem7) Describe the significance of Marketing Research in Tourism. What are the problems that faced in conducting the research in tourism?                                                                            

problem8) Describe the method of designing the marketing organisation.                                                  

problem9) Describe the significance of middlemen in tourism distribution and describe in detail their functions.

problem10) Differentiate between product line and product mix. What is the need for product modification?

problem11) prepare down the characteristics of services. Describe the role of “people” play in tourism industry.

problem12) describe the impact of Government Control on the Product Design.

Management Theories, Management Studies

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