You are a marketing manager interviewing for the new job at some different firms concurrently. You expect to be asked the similar problems in each interview dealing with what you think are some good new marketing opportunities for each firm to pursue. You know which being well made for an interview gives you a better chance of being offered the job, so you decided to study each company where you are interviewing.
Pick any three firms to research. Based on Internet research on these companies, prepare a 500 to 750 word research paper proposing at least three marketing opportunities which you would strongly propose that each firm pursue. In your arguments, comprise the given:
describe your reasoning for recognizing them as worthy of pursuing. Classify each marketing opportunity as low-hanging fruit, home runs, or singles and describe why? describe the risk in pursuing each opportunity. Without really trying to find out each project's ROE, which would you most strongly propose implementing and describe why? Describe how the marketing opportunity would reflect on the firm. Would it have a positive or negative public relations effect on the firm? Would it result in great financial improvements, or just a minor improvement?