problem 1:

In a period of economic recession and low room occupancy, devise and describe the outlines of a marketing strategy with view to increase

(i) The sale of rooms

(ii) Rate of occupancy

(iii) Duration of stay

(iv) Rooms turnover in terms of revenue

problem 2:

describe the following words wit use of appropriate illustrations:

i) Paid out

ii) Corporate rate

iii) Crew rate

iv) Rack rate

v) Back-to-back rate

vi) Airline rate

problem 3:

describe in detail the duties and responsibilities of Front Office Manager and describe why he/she is a key player in the Rooms Division Management?

problem 4:

describe the relationship between the various sections of Rooms Division Department and the Financial Department. Support your answer with real life exs from the industry.

problem 5:

Describe how and why the Rooms Division Management is heavily dependent on effective communication system. Support your answer with suitable exs.