In a period of economic recession and low room occupancy, devise and describe the outlines of a marketing strategy with view to increase
(i) The sale of rooms
(ii) Rate of occupancy
(iii) Duration of stay
(iv) Rooms turnover in terms of revenue
describe the following words wit use of appropriate illustrations:
i) Paid out
ii) Corporate rate
iii) Crew rate
iv) Rack rate
v) Back-to-back rate
vi) Airline rate
describe in detail the duties and responsibilities of Front Office Manager and describe why he/she is a key player in the Rooms Division Management?
describe the relationship between the various sections of Rooms Division Department and the Financial Department. Support your answer with real life exs from the industry.
Describe how and why the Rooms Division Management is heavily dependent on effective communication system. Support your answer with suitable exs.