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problem1) describe the purchase decision-making process on the Web?

problem2) Describe the concept of customer loyalty and how to increase it using the Web?

Section – B Case Study


Naukri is the exclusive Indian website on internet. It is a forum where employers, placement agencies and job seekers could exchange information, quickly, effectively and inexpensively. At Naukri , you could advertise for a job , search for a job , browse through resumes, place your resume, place your home page , visit employers ‘ home pages , and visit other Indian and International career sites. It is one-stop information, clearing house about jobs and careers for Indians.

The Beginning

In March 1997, as influence of internet was beginning to grow in India, was launched as the employment exchange platform for employers and jobseekers to meet and exchange information. The site was launched, with databases of jobs, resumes and placement consultants. In October 1997, the service went commercial. By then, more than 50 companies had tried services and were satisfied with the responses received. Since then, the client list for has increased to over 7500 companies.

Info Edge started in 1989 and became Info Edge (India) Pvt. Ltd on May 1, 1995. It was in the business of selling reports and providing project and marketing related consulting services to its clients. Info Edge also provided management consulting services to the number of clients in India and abroad. The site aims to provide Indians with Indian qualifications the maximum opportunity for their career growth. It has also been promoted in all parts of the globe, where Indian qualifications are acceptable, and clients have been enlisted. Over 10 percent of our present corporate client list consists of companies located in the USA, Africa, Middle East and Far East . Similarly, about 5 % of the individuals approaching Naukri are NRIs wanting to return to India.

If you are searching for the job or looking for right employee to work in your organization, then is the answer. One of India’s largest jobs, career and company recruiters. So, you could store your CV on the site or get it displayed there for a price, or send it to placement consultants, software companies and international recruiters listed on the site. And if you have a problem writing your resume, the online resume manager helps you sort it out. You can search the site’s huge database for jobs that are listed according to various categories. There is a hot jobs section that lists the jobs available in the leading companies in the country. For potential recruiters, looking for the employee becomes easy as the site provides a facility to search resumes or advertise a vacancy.

Companies also have option of placing their profiles on the site. Besides providing the job-related information, the site also provides information about other career resources. There is career advice for students and professionals, tips on preparing for group discussions  and interviews, admission deadlines at different institutes, and links to the educational institutions and training centres in India and US.
Job Seeker Services has certain paid services to offer to job seekers. These services could give job seeker an edge in the job market.

Case problems:

problem1) What are the customer-service functions that offers ?           

problem2) Log on to the site and find fees they charge for their service. Do you think that offers good customer service for the fees they charge?

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M93178

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