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Q1. describe the Integrated Marketing Communication as a procedure.

Q2. Define the term Advertising. Describe its main objectives?

Q3. Illustrate the two most significant skills in the Advertising?

Q4. Differentiate between the Advertising and Sales Promotion.

Q5. A company consists of retained an ad agency and has allocated a budget of 10 lakhs for advertising its new product. The agency has computed cost per thousand exposures of average quality to be 5/- if frequency is decided as 10. Compute the reach.

Q6. describe the interface in the working of ad agency and client.

Q7. Describe the AIDA model in detail.

Management Theories, Management Studies

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