Q1. describe the Integrated Marketing Communication as a procedure.
Q2. Define the term Advertising. Describe its main objectives?
Q3. Illustrate the two most significant skills in the Advertising?
Q4. Differentiate between the Advertising and Sales Promotion.
Q5. A company consists of retained an ad agency and has allocated a budget of 10 lakhs for advertising its new product. The agency has computed cost per thousand exposures of average quality to be 5/- if frequency is decided as 10. Compute the reach.
Q6. describe the interface in the working of ad agency and client.
Q7. Describe the AIDA model in detail.