problem 1) Answer all the problems:

(i) What is SWOT analysis?

(ii) What is Targeting?

(iii) What is smart planning?

(iv) ‘Event works as marketing tool’, How?

(v) How event is helpful in relationship building?

problem 2) Describe the various advantages that can be offered to a sponsor.

problem 3) What is event designing? describe the concept with the help of any spot event.

problem 4) describe the various types of customers.

problem 5) Answer all the problems:

i) Name tools of event planning.

ii) describe Gantt chart in detail?

iii) What is conceptualization?

iv) prepare down benefits of trade shows.

v) prepare characteristics of an event.

problem 6) describe 5 w’s of event planning.

problem 7) How market research is important for an event?

problem 8) prepare down different tactics for successful event marketing.