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Section A

problem1) describe different factors needs to be considered while designing IT organizations?

problem2) Discuss the benefits of using Consultants and Contractors.

Section B


FITWELL Inc. has turned to collaboration software to transform its World Wide Web site into the interactive experience and keep its customers coming back. Along the way, it has reduced hassles involved in updating the ever-changing contents of the Web site.

Sport shoe and sports apparel manufacturer recently redesigned their Web site using Radnet WebShare, a Web-based groupware system. FITWELL is using built-in electronic-mail hooks, discussion groups, bulletin boards, and E-mail postcards to make the site far more interactive than when it debuted over 10 years ago, according to FITWELL’s director of net-marketing.

The aim was to create the Web which that fostered a community of users, the Director said. “If you just try and use Web to sell them products, something is missing,” he said. The site gets about 800,000 hits per day, and company has signed up about 25,000 site members.
FITWELL at present offers four micro sites, each devoted to the particular fitness category, where customers could get profiles of athletes and training tips from coaches. But visitors who fill out a profile form in which they list their favourite sports would get customized workout tips, news updates about their sport, and other information on future favourite athletes. A Java-based sports ticker component that would let FITWELL push game scores and sport stories to visitors is also in development.

“Delivering customized content via Web sites is still pretty rare but extremely valuable to companies like FITWELL that would sell to mass market,” said the analyst at a global market research agency. It is particularly key for FITWELL, “which is probably marketing to a younger audience that is looking for a fair amount of glitz,” he said.

FITWELL chose WebShare as it provides the capability for FITWELL employees to update contents of the Web page – for ex, modifying address of a distributor or adding a recent interview with the sports figure–using a Web browser. And the workflow features in WebShare help FITWELL manage the contents of its site.

FITWELL’s marketers could update information and pass those changes to suitable people automatically using workflow program. Previously, updates to the site had to be coordinated through FITWELL’s Internet service provider. The kind of do-it-yourself updating that FITWELL now enjoys is one of the major advantages of using a Web-based collaboration development tool such as WebShare.


problem1) Why is FITWELL redesigning their Web site?

problem2) Do you agree with FITWELL’s changes to their Web site? If yes, why? If no, do you foresee any drawbacks in the change management process?

problem3) What are the key steps required in developing a change management process? Demonstrate with above case ex?

problem4) Attempt an assessment worksheet for change management at FITWELL.

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M93171

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