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prepare down a 1,050 to 1,400 word paper by using the TARES test to assess an advertising campaign. The TARES Test of Ethical Advertising comprises the given problems:

a) Are the ad claims truthful?

b) Is the claim an authentic one?

c) Does the ad treat the customer with respect?

d) Is there equity between the sender and the receiver?

Examine the overall advertising campaign strategy in detail by relying on the cited material.

Describe how that campaign does or doesn't meet up the TARES test.

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M923746

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