Select an industry in which two or more companies has historically competed to keep up an important share of the marketplace. These could comprise: Coca-Cola and Pepsi-Cola, Apple and Microsoft, GM and Ford Motor Company, or any other famous pair of competitors.

prepare down a three to four page paper in which you:

1. Find out how each corporate culture distinct from the other.

2. Examine three ways which each unique culture has benefited by the other's competition.

3. Speculate how each would carry on thriving if its present corporate culture would require changing in the near future. Be sure to state what change(s) you are speculating on and what led you to recognize that possibility.

4. Use at least five quality academic resources in this assignment.

Note: Wikipedia and other Websites don't meet up as academic resources.