Ethics and Media Scoring Guide.
One of the most difficult challenges marketers face in designing IMC programs is how consumers will interpret the message they are trying to convey. Understanding ethics and regulations is important to developing lasting relationships and building a brand. Understanding how to integrate this into the marketing operations of a firm is also important. In this final assignment, you have the opportunity to formulate your thoughts on the subject of ethics in marketing.
Ethical Analysis and Evaluation
Evaluate the chosen Toyota Motor Corporation organization's ethical responsibilities when using the media to communicate to customers and constituents:
- What ethical standards is the Toyota Motor Corporation organization bound to, related to their mission and value statements?
- What ethical standards is the Toyota Motor Corporation organization bound to, in general?
- What ethical standards is the Toyota Motor Corporation organization bound to, related to outside regulatory influences?
- Analyze how the Toyota Motor Corporation organization's advertising and claims have created an ethical image in its messaging.
- Examine how media has influenced the role of ethics in Toyota Motor Corporation communicating organizational policies with customer environments.
Identify the ethical message and its implications.
Evaluate the overall ethical position of the Toyota Motor Corporation organization in relation to how it uses media.
Recommend ways the Toyota Motor Corporation organization can use media ethically.
In the next assignment you will recommend revisions to the Toyota Motor Corporation organization's global marketing plan.
Written Requirements
Written communication: Writing is free of errors that detract from the overall message.
APA formatting: Resources and citations are formatted according to APA (6th Edition) style and formatting. Be sure to write in 3rd person to receive credit for APA writing.
Number of resources: Minimum of 3-5 resources (one must be from the Capella library and other reputable resources as listed in the course expectations).