Effects of Advertising-

Choose a product or service from these examples:

• Fast food
• Class of consumer product
• Personal care
• Automobile

Research the Internet to analyze how that product or service has been advertised.

-Prepare a 15- to 20-slide Microsoft PowerPoint presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:

-Who determines ethical standards for advertising?

-In what ways has advertising affected American culture?

-What are the key persuasive techniques used in consumer advertising? Illustrate with specific examples, explaining how each technique works.

-Discuss some of the critical issues that may arise from the following areas:

• Children and advertising
• Advertising in schools
• Health and advertising
• Political advertising

Find one example of a commercial that strikes you as particularly creative and appealing:

• What are the elements that are unusual?
• What is the target group of the commercial?
• How does the commercial appeal to consumers?
• Why do you believe this commercial to be effective in brand name recognition?
• How are ethical standards met (or pushed to their limits)?

Illustrate your findings with specific examples. List any references on the last slide.

Format consistent with APA formatting guidelines.