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Q1. People adore great advertising; however they do not want the bad stuff, the mediocre stuff, and a lot of it is just bothersome. Describe the elements in advertising which make it a great or a popular one?

Q2. describe how can the AIDA model be employed as an efficient tool of advertising?

Q3. Distinguish between Above-the-line and Below-the-line advertising media usage.

Q4. describe why the growth of sales promotion is outpacing advertisement in modern times?

Q5. Recognize the main focus areas in Consumer-oriented Sales promotion methods.

Q6. You have newly joined as a product manager for ‘SAFEDI’ a new laundry detergent which will be introduced in the market in the next six months. Would you use a pull strategy or a push strategy? Describe.

Q7. Suppose that you are the sales manager of a new brand of the FMCG product similar to toothpaste. describe how will you build your distribution channel in your market?

Management Theories, Management Studies

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