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problem 1

Discuss the 8 elements of the services marketing mix of United Overseas Bank. Relate them to the retail/consumer products/services of thebank in your discussion.

• Product element
• Place and time
• Process
• Productivity and quality
• People
• Promotion and education
• Physical evidence
• Price and user costs

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M9803

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