Developing a Retail and Promotion Strategy

Include both of the following elements as you develop a retail and promotion strategy:

1. Identify and define the high-level elements of a retail promotional mix. Discuss the role that each plays in a retail promotional mix and how changes in technology are affecting them.

2. Develop a sales promotion campaign, to include social media, for either:

• A retail firm that you work for (or have worked for)
• A retail firm that you would like to work for, or
• A retail firm that you would like to start (a start-up)

Your paper should be submitted in the form of a Word document and meet the following requirements:

• Be 4-5 double-spaced pages
• Cite at least 3 resources other than the course textbook