Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Management Theories Expert

problems:

1) Develop a forecasting model, justifying its selection over other methods, and project attendance through the year 2007.

2) What revenues are to be expected in 2006 and 2007?

3) Discuss the school's options.

Case Study (Southwestern University)

Southwestern University (SWU), a large state college in Stephenville, Texas, enrolls close to 20,000 students. The school is a dominant force in small city, with more students throughout fall and spring than permanent residents. Always a football powerhouse, SWU is generally in the top 20 in college football rankings.

As the legendary Bo Pitterno was hired as its head coach in the year 1999 (in hopes of reaching the elusive number 1 ranking), attendance at the five Saturday home games each year has increased. Prior to Pitterno's arrival, attendance generally averaged 25,000 to 29,000 per game. Season ticket sales bumped up by 10,000 with just the announcement of the new coach's arrival. Stephenville and SWU were ready to move to "the big time!"

The immediate issue facing SWU, however, was not NCAA ranking. It was capacity. The existing SWU stadium, built in 1953, has seating for 54,000 fans. The table beneath indicates attendance at each and every game for the past 6 years.

One of Pitterno's demands upon joining SWU had been a stadium expansion, or possibly even a new stadium. With attendance increasing, SWU administrators start to face the issue head-on.

Pitterno had wanted dormitories solely for his athletes in stadium as an additional feature of any expansion.

SWU's president, Dr. Joel Wisner, decided it was time for his vice-president of development to forecast whenever the existing stadium would "max out." The expansion was, in his mind, a given. However Wisner required knowing how long he could wait. He as well sought a revenue projection, supposing an average ticket price of $30 in 2006 and a 10% increase every year in future prices.

Southwestern University Football Game Attendance, 2000-2005:

2000

GAME

         ATTENDEES                         OPPONENT

1       37,100                                    Baylor

2a      41,600                                   Texas

3       39,400                                    LSU

4b     25,200                                    Arkansas

5       37,100                                    USC

 

2001                                                

GAME

ATTENDEES                         OPPONENT

1       36,200                                    Oklahoma

2a     41,300                                    Nebraska

3       38,500                                    UCLA

4b     24,300                                    Nevada

5       37,200                                    Ohio State

2002

GAME

ATTENDEES                         OPPONENT

1       34,700                                    TCU

2a     47,800                                    Texas Tech

3       42,100                                    Alaska

4b     26,400                                    Arizona

5       38,500                                    Rice

 

2003

GAME

ATTENDEES                         OPPONENT

1       42,700                                    Arkansas

2a     48,100                                    Missouri

3       44,600                                    Florida

4b     29,200                                    Miami

5       41,300                                    Duke

 

2004

GAME

ATTENDEES                         OPPONENT

1       43,600                                    Indiana

2a     49,100                                    North Texas

3       45,300                                    Texas A&M

4b     32,700                                    Southern

5       48,600                                    Oklahoma

2005

GAME

ATTENDEES                         OPPONENT

1       47,400                                    LSU

2a     51,200                                    Texas

3       46,500                                    Prairie View A&M

4b     35,200                                    Montana

5       48,700                                    Arizona State

(a) Refer to the Homecoming games.

(b) Throughout the fourth week of each season, Stephenville hosted a hugely well-liked Southwestern crafts festival. This event brought tens of thousands of tourists to the town, particularly on weekends, and had an obvious negative impact on the game attendance.

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M961

Have any Question? 


Related Questions in Management Theories

Imagine that you are pitching your hypothetical

Imagine that you are pitching your hypothetical service-based company's marketing plan to the Shark Tank Team for possible investment. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a ...

What is the difference between qualitative measurement and

What is the difference between qualitative measurement and quantitative measurement? What is the OCTAVE Method? What does it provide to those who adopt it? How does Microsoft define "risk management"? What phases are use ...

Assignment briefdevelop an annual report for a company of

ASSIGNMENT BRIEF Develop an Annual Report for a Company of your choice. Company - National Bank of Malawi 2015 Annual Report From a technological point of view, the "internet" is all the computers in the world that are c ...

Assignment sustainable talent managementwith the same

Assignment: Sustainable Talent Management With the same talent management strategy in mind from Assignment 3, write a six (6) page paper in which you: 1. Determine which performance management process you will employ to ...

Assignment marketing of the acquisition by edusin this

Assignment: Marketing of the Acquisition by EDUS In this assignment, you will research information related to the marketing and promotion of the acquisition by EDUS and provide an assessment. Topics for Research and Anal ...

Global supply chain managementthink of a product you are

Global Supply Chain Management Think of a product you are familiar with-the clothes you are wearing or the beverage you just drank or the book you are reading. Identify the challenges that would be involved in distributi ...

What is the difference between an assets ability to

What is the difference between an asset's ability to generate revenue and its ability to generate profit? How many categories should a data classification scheme include? Why? How many threat categories are listed in thi ...

Write in 300 wordscompare and contrast needs-based theories

Write in 300 Words. Compare and contrast needs-based theories of motivation. Which offers the most value to healthcare managers? Discuss the role of thinking processes in organizational communication and problem solving. ...

Assignment annual reviewimagine you work at a company and

Assignment: Annual Review Imagine you work at a company and it is time for an employee named Jim's annual review. While he was a model employee the first nine (9) months of the year, recently Jim has been coming in late. ...

Financial data and projections five year projections chart

Financial Data and Projections Five Year Projections (chart and table) - These projections reflect continuing growth. (see Appendix A, p. 66 and Chapter 8) Organization Organization - reflects organizational structure of ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro