Details

You will prepare a report designed to explain how your business idea could be improved through better consideration of a chosen contextual factor.

This includes capitalising on the potential benefits associated with the factor, along with addressing the potential challenges. You can choose one of the following contextual factors to have as the main focus of your report:

- Cross Cultural Management

The marking criteria is also provided on the Moodle site, but is shown below as well for convenience. Your assessment will be marked based on how well it addresses the following areas:

Students are to demonstrate knowledge of the subject matter by:
- Explaining major internal and external contextual factors and how they affect business structures and strategy.
- Providing well justified and feasible business recommendations based on the analysis conducted.
- Demonstrating a breadth and quality of research by using a minimum of 12-16 academic sources.
- Correctly using the APA referencing system to cite academic sources in-text and in the reference list.
- Correctly using the report structure and using appropriate conventions of academic writing.

However, students should note that satisfactorily meeting the minimum requirements will typically only result in the minimum pass grade being awarded. Higher grades will be awarded for students that exceed these minimum requirements. See the marking criteria for further details.