problem 1: By using a hospitality product as an illustration, describe the five steps in the product life cycle and give advice to the marketing manager on what to do during each stage.

problem 2: Give advice to a hospitality organization on any five of the ten steps that make up a marketing plan, describing what is meant by each phase and what to comprise within it.

problem 3: By using a new tourism product as an illustration, describe the five different pricing policies that could be used to launch the new product onto the market.

problem 4:

a) Describe the given terms by using a hospitality ex:

•    Technical quality
•    Functional quality
•    Societal quality

b) Give reasons why a hospitality firm might wish to maximize each quality type.

problem 5: Describe the four steps a hotel chain would go via when deciding on a new location for one of their hotels.

problem 6: Tourism is particularly vulnerable to microenvironment forces. Give an illustration of how any FIVE of these forces might influence the tourism trade of where you live.

problem 7: Describe how a hospitality product can take benefit of the four characteristics of a service product to improve their competitiveness.

problem 8: Describe why most modern hospitality businesses adopt a customer-orientated approach as opposed to being purely concerned with short-term profits, giving five advanategs if they do so.