problem 1: By using a hospitality product as an illustration, describe the five steps in the product life cycle and give advice to the marketing manager on what to do during each stage.
problem 2: Give advice to a hospitality organization on any five of the ten steps that make up a marketing plan, describing what is meant by each phase and what to comprise within it.
problem 3: By using a new tourism product as an illustration, describe the five different pricing policies that could be used to launch the new product onto the market.
a) Describe the given terms by using a hospitality ex:
• Technical quality
• Functional quality
• Societal quality
b) Give reasons why a hospitality firm might wish to maximize each quality type.
problem 5: Describe the four steps a hotel chain would go via when deciding on a new location for one of their hotels.
problem 6: Tourism is particularly vulnerable to microenvironment forces. Give an illustration of how any FIVE of these forces might influence the tourism trade of where you live.
problem 7: Describe how a hospitality product can take benefit of the four characteristics of a service product to improve their competitiveness.
problem 8: Describe why most modern hospitality businesses adopt a customer-orientated approach as opposed to being purely concerned with short-term profits, giving five advanategs if they do so.