problem 1: Describe the value of the marketing orientation to organizations in the hotel and catering industry and give illustrations to support your recommendations.
problem 2: Describe what you understand by the term market segmentation and describe two popular market segmentation methods used by the marketing management.
problem 3: Describe the significance of advertising in the promotional mix and identify the merits and demerits of two advertising media of your choice.
problem 4: Describe the meaning of the given marketing terms:
a) Marketing Mix
b) Public Relations
c) Direct Marketing
problem 5: Summarize the key marketing activities to be considered during each phase of the Product Life Cycle and evaluate the value of the Product Life Cycle to marketing decision making.
problem 6: prepare notes on three of the given:
b) Competition-orientated pricing
c) Cost-plus pricing
d) Product mix
problem 7: As an independent Marketing Consultant, you have been asked by one of your clients to advice on the significance of sales promotions to hotel and catering organizations, what information would you give to your client?
problem 8: Differentiate between primary data and secondary data and summarize the merits and demerits of each option.