problem 1: Describe the term tri-component attitude model.
problem 2: describe the levels of consumer decision making while buying.
problem 3: Describe brand image and the dimensions of brand personality.
problem 4: Describe the VALS (Value and Lifestyle) framework with appropriate diagram.
problem 5: Describe the five categories of Adopters in the innovation process.
problem 6: In brief describe the decision-making models.