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problem 1: Describe the term tri-component attitude model.

problem 2: describe the levels of consumer decision making while buying.

problem 3: Describe brand image and the dimensions of brand personality.

problem 4: Describe the VALS (Value and Lifestyle) framework with appropriate diagram.

problem 5: Describe the five categories of Adopters in the innovation process.

problem 6: In brief describe the decision-making models.

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