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Describe the type of promotional message that would be most suitable for each of the following personality market segments and give an example of each:

(a) highly dogmatic consumers,

(b) inner-directed consumers,

(d) consumers with a high need for recognition, and

(e) consumers who are visualisers versus consumers who are verbalisers.

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Management Theories, Management Studies

Category:- Management Theories
Reference No.:- M92175345

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