problem 1) What do you mean by Customer Relationship Management.

problem 2) prepare down the objective of Customer Relationship Management.

problem 3) Why do we value the consumers?

problem 4) What do you understand by consumer attrition?

problem 5) describe e-CRM in detail.

problem 6) What do you mean by life time value of customer?

problem 7) What do you mean by Activity Based Costing?

problem 8) describe strategy in detail.

problem 9) What do you understand by data warehousing?

problem 10) What do you understand by market share?

problem 11) Describe the significance of customer relationship management.

problem 12) Describe the various strategies through which consumers can be retained.

problem 13) prepare a short note on campaign management.

problem 14) Describe how the organization could equip the people to retain its consumers.

problem 15) prepare a short note on the sales force automation.

problem 16) Describe the roles of internet in attracting and retaining the consumers.

problem 17) Give a detailed note on the role of Customer Relationship Management in the marketing of products and services.

problem 18) Describe the process of customer relationship management.

problem 19) “In hotels rather than frequent calls that is made by Customer Relationship Management department consumers are attracted towards a hotel because of the ambience, taste and price of the products’. Formulate appropriate strategies to improve marketing of hotel products with the help of customer relationship management.