Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Management Theories Expert

Section-A

problem1) Describe the role of technology and technology management in overall business strategies of a firm: How does technology affect business plan of a company? Give exs.

problem2) What are the factors to be considered in developing technology strategies and R&D management?

Section B                    

Case Study

Description of Company

Senselect Ltd was founded in the United Kingdom by John Topping in 2000.  Company was formed to develop innovative and secure biometric access control systems - Senselect technology. Rather than use single biometric characteristic (like a single fingerprint), Senselect technology uses biometric sequences (like finger sequence) to provide secure, easy to use systems that replace conventional passwords and PINs.

Senselect technology could be applied to the wide range of equipment from terminals like ATM’s, retail Point of Sale terminals, computer systems, mobile phones, building access mechanisms and electronic equipment. Senselect technology simplifies system access while both increasing speed of access and improving system security. Privacy issues are also addressed as user could change their biometric sequence and thereby control use of their stored biometric templates.

Senselect supports large scale government, financial and commercial biometric projects and is presently the only technology available to incorporate sequential biometrics. Additionally, Senselect technology make sure accurate and high speed matching of individual's identity in large scale biometric installations like the UK ID Card project or cross-border access control.
Intellectual Property

Senselect owns UK and USA biometric patents. A core technology patent, GB2342749 was published by UK Patent Office in November 2000 and complementary USA Patent was granted to company in November 2003. Original patent is also in an advanced stage of completion within European Union. Extra patents have now been lodged with UK and European Patent Office to create the patent portfolio around original UK core technology patent. The intention is to take these extra patents forward into USA and into individual European Country patents.
Company also registered and were granted three trademarks – Senselect (also the company name), BioSentric and Sign-Gate. All are registered Trademarks of Senselect Ltd.

Issues - Patents as Assets

The direct cost to the company of obtaining the patents was in the region of £25,000.  Extra costs such as travel will have to be added to this. Costs were kept low because the company staff did as much of the work on the patents themselves. Now that biometrics is emerging as a very hot topic, asset value of these patents to the business runs into millions (most recent valuation is £2.7 million).  This in itself is a very healthy return on investment (ROI) over the four years of the company.

Ultimately, additionally to demonstrating the significance of protecting IPR in a situation of high business potential,  the whole exercise has helped us to understand our business better – and that of our competitor s.

problems

problem1) As a guide, how you evaluate  value of the patents to  Senselect? Do they justify the time and  money spent  on acquiring them? What are the intangible benefits of IPR.

problem2) “Patents are key assets as they underpin company’s business potential and future development“. Considering the case describe the statement.

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M93176

Have any Question? 


Related Questions in Management Theories

Question 1 - define high-performance work systems and

Question 1 - Define high-performance work systems and provide four examples of HR practices that promote this performance. Dessler, G. (2015). Human resource management (14th ed.) Pg. 17, 77-78 Your response must be at l ...

Read the article below and complete a 1-2 page article

Read the article below and complete a 1-2 page article review. The article review should include the following: Summary of the article. What are the key points of the article? How does military conflict management differ ...

Assignment - case studyassessment taskthe goal of knowledge

Assignment - Case Study Assessment task The goal of Knowledge Management (KM) is to increase the quality of the contributions people make to their organizations by increasing their motivation: helping people to take resp ...

Term paperyou will write an individual term paper on a

Term Paper: You will write an individual term paper on a topic of your choice. To find a topic I suggest you look at the chapters.  Pay attention to the major themes and concepts discussed in the chapters and ask what yo ...

Imagine that you are pitching your hypothetical

Imagine that you are pitching your hypothetical service-based company's marketing plan to the Shark Tank Team for possible investment. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a ...

1 summarize the life cycle of a product introduction growth

1. Summarize the life cycle of a product (Introduction, Growth, Maturity, Decline) and explain how the stage of the life cycle impacts price. Provide two examples of products where you have seen this occur. 2. This modul ...

1 search the internet for information about a technology

1. Search the Internet for information about a technology called personal or home office firewalls. Examine the various alternatives, select three of the options, and compare their functionalities, cost, features, and ty ...

Identity the supply chain process of anti retro virus drugs

Identity the supply chain process of anti retro virus drugs by NACO of GOVT OF INDIA With its comparable to planning framework and enables with four different head 1.demand management 2.supply management 3. enablers 4. i ...

What is cobit who is its sponsor what does it accomplish

What is COBIT? Who is its sponsor? What does it accomplish? What are the two primary advantages of NIST security models? What is the common name for NIST SP 800-12? What is the document's purpose? What resources does it ...

In this paper examine your organizations generic and

In this paper, examine your organization's generic and diversification strategies, its international moves, and its ethics, social responsibility, and environmental sustainability practices. Submit your work in your assi ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro

Describe what you learned about the impact of economic

Describe what you learned about the impact of economic, social, and demographic trends affecting the US labor environmen