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Answer the following problems.

problem 1) Describe the concept of Product Line and Product Mix. describe the Product Mix and Product Line decisions.

problem 2) Describe main responsibilities of product management function.

problem 3) “Product planning is an essential part of total marketing planning.” Evaluate this statement.

problem 4) Give some recent exs of product failure. Describe the measures taken by the company to avoid product failures.

problem 5) prepare brief notes on:

(i) Product Portfolio

(ii) Launching the Product

(iii) Branding decisions

problem 6) Describe the concept of brand equity. Do you think brand equity revolves round the Customers?

problem 7) Define product positioning. describe the elements of positioning and different methods of positioning a product.

problem 8) describe the significance of product testing in the product development process. What are the various kinds of tests that can be used to evaluate product effectiveness?

problem 9) prepare brief notes on:

(i) Test marketing

(ii) Packaging decisions

(iii) Factors effecting Pricing decisions

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M96179

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