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1) What do you mean by Integrated Marketing Communication and propose some guidelines to make it effective.

2) What are the objectives of advertising? How will you measure advertising effectiveness?

3) describe different kinds of sales promotion tools and prepare their advantages and disadvantages?

4) prepare down the advantages and disadvantages of using qualitative research in study of consumer behaviour.

5) Describe the factors influencing perceptual selection in detail.

6) Describe Nicosia model of consumer decision making in detail.

Management Theories, Management Studies

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