Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Management Theories Expert

problem 1)a) Richard Branson launched Virgin Atlantic Airways to take on overpriced British Airways. The first Virgin flight, on June 22, 1984, took off loaded with celebrities and media. The flight came equipped with waiters in white ties and tails, and free-flowing champagne. The airborne party enjoyed international press coverage. Branson knew that photographers have a job to do and they’d turn up at his event if he gave them a good reason to.

a) Identify the type of promotional tool used in the above situation and describe its advantages.

b) Apart from the promotional tool used by Richard Branson in the above scenario, identify the major tools in the marketing communication mix and discuss their benefits. Support your answer with suitable exs.

problem 2)

a) Many Marketing Managers have their favorite research techniques. Some maintain that the only way to collect primary data is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research involves quantitative measures. How far do you agree with this statement? Justify your answer.

b) Describe which method/s of primary data collection you would use to gather information regarding guests’ preferences. Justify your answer.

problem 3)

a) Describe different types of pricing techniques. As a consumer which method do you personally prefer to deal with? Justify your answer.

b) Describe how branding can benefit a tourism/hospitality organisation.

problem 4) Southwest Airline grows by entering new markets that are overpriced and underserved by current airlines. The company believes it can bring fares down by one-third to one-half whenever it enters a new market, and it grows the market in every city it serves by making flying affordable to people who previously could not afford to fly.

a) Describe Ansoff’s product-market expansion grid and discuss its significance for Marketing Managers.

b) By using Ansoff’s model, identify and describe on the growth strategy used by Southwest Airline.

problem 5) Developing the website is a main factor to success of any tourism/hospitality organisation. Describe.

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M95747

Have any Question? 


Related Questions in Management Theories

Change management workbook 1a context analysisq1 how is ai

CHANGE MANAGEMENT WORKBOOK 1 A. Context Analysis Q1: How is AI (Artificial Intelligence) a game-changer in the industry you're analyzing? What new competitive dynamics/models emerge b/c of the introduction of AI? Q2: Ben ...

Read the article attached and complete a 1-2 page article

Read the article attached and complete a 1-2 page article review. The article review should include the following: Summary of the article. What the key points of the article. What are the top three items you feel are imp ...

Business marketing discusion 150 wordssupply chain

Business Marketing Discusion (150 words) Supply Chain Management • Supply chain management is instrumental as it pertains to marketing as marketing plays a key role in integrating supply chain processes and promoting col ...

This assessment aims to allow participants to explore and

This assessment aims to allow participants to explore and develop key capabilities in one of the three key leadership capabilities (competencies) addressed in the unit. There are three sections to this report: 1. A self- ...

Assignment annual reviewimagine you work at a company and

Assignment: Annual Review Imagine you work at a company and it is time for an employee named Jim's annual review. While he was a model employee the first nine (9) months of the year, recently Jim has been coming in late. ...

Assignment - case studyassessment taskthe goal of knowledge

Assignment - Case Study Assessment task The goal of Knowledge Management (KM) is to increase the quality of the contributions people make to their organizations by increasing their motivation: helping people to take resp ...

Scm erp1what are the motivations for an organization to

SCM ERP 1. What are the motivations for an organization to have a good supply chain management (SCM) system? 2. Define SCM in your own words, and list the major types of SCM software. 3. List the four drivers of SCM and ...

Response to peer initial post word count

Response to peer initial post: Word Count 150    Discussion Question: Let's explore the virtual organizational form. Why would a firm decide to implement this approach to organizing?  What are the benefits? What is the d ...

Task -read a business proposal - customer records

Task - Read: A Business Proposal - Customer Records Management Replacement System for the fictional organisation Tangle Corp. This document will be made available via the Resources section of Interact for this subject. T ...

The family and medical leave act fmla was enacted in 1993

The Family and Medical Leave Act (FMLA) was enacted in 1993 and entitles eligible employees of employers covered under it to take unpaid, job-protected leave for specific family and medical reasons. During this leave, gr ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro

Describe what you learned about the impact of economic

Describe what you learned about the impact of economic, social, and demographic trends affecting the US labor environmen