Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Management Theories Expert

problem 1)a) Richard Branson launched Virgin Atlantic Airways to take on overpriced British Airways. The first Virgin flight, on June 22, 1984, took off loaded with celebrities and media. The flight came equipped with waiters in white ties and tails, and free-flowing champagne. The airborne party enjoyed international press coverage. Branson knew that photographers have a job to do and they’d turn up at his event if he gave them a good reason to.

a) Identify the type of promotional tool used in the above situation and describe its advantages.

b) Apart from the promotional tool used by Richard Branson in the above scenario, identify the major tools in the marketing communication mix and discuss their benefits. Support your answer with suitable exs.

problem 2)

a) Many Marketing Managers have their favorite research techniques. Some maintain that the only way to collect primary data is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research involves quantitative measures. How far do you agree with this statement? Justify your answer.

b) Describe which method/s of primary data collection you would use to gather information regarding guests’ preferences. Justify your answer.

problem 3)

a) Describe different types of pricing techniques. As a consumer which method do you personally prefer to deal with? Justify your answer.

b) Describe how branding can benefit a tourism/hospitality organisation.

problem 4) Southwest Airline grows by entering new markets that are overpriced and underserved by current airlines. The company believes it can bring fares down by one-third to one-half whenever it enters a new market, and it grows the market in every city it serves by making flying affordable to people who previously could not afford to fly.

a) Describe Ansoff’s product-market expansion grid and discuss its significance for Marketing Managers.

b) By using Ansoff’s model, identify and describe on the growth strategy used by Southwest Airline.

problem 5) Developing the website is a main factor to success of any tourism/hospitality organisation. Describe.

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M95747

Have any Question? 


Related Questions in Management Theories

Term paperyou will write an individual term paper on a

Term Paper: You will write an individual term paper on a topic of your choice. To find a topic I suggest you look at the chapters.  Pay attention to the major themes and concepts discussed in the chapters and ask what yo ...

Discussion conflict management styleafter reviewing the

Discussion Conflict Management Style After reviewing the five different types of Conflict Management Styles give an example of when you have experienced one of the styles within a group. How did it make you feel? What wa ...

1 when human resource managers say they are acting

1. When human resource managers say they are acting 'strategically', what might they mean? Illustrate your answer with examples. 2. It has been argued that collective forms of employee participation - unlike individual f ...

Supply chain management assignment learning outcomesafter

Supply Chain Management Assignment Learning Outcomes: After completing the module you should be able to: 1. Optimise the design of a supply chain to ensure strategic competitiveness in a global market. 2. Audit the opera ...

1 summarize the life cycle of a product introduction growth

1. Summarize the life cycle of a product (Introduction, Growth, Maturity, Decline) and explain how the stage of the life cycle impacts price. Provide two examples of products where you have seen this occur. 2. This modul ...

Assessment a research proposal title research skills for

ASSESSMENT: A RESEARCH PROPOSAL TITLE: Research Skills for International Business The exercise aims to enhance your ability to: - Understand the research processes used in international logistics/ related fields - Identi ...

Of the professional organizations discussed in this chapter

Of the professional organizations discussed in this chapter, which is focused on auditing and control? What is the stated purpose of the SANS organization? In what ways is it involved in professional certification for In ...

Managing recruitment and selectionthe recruitment and

Managing Recruitment and Selection The recruitment and selection process is often challenging, as it can be expensive and time-consuming for health care organizations. Administrators are frequently under pressure to quic ...

Discussionconduct independent research to find a targeted

Discussion Conduct independent research to find a targeted recruiting strategy. Discuss each question separately. Include the 5 HEADINGS (in-bold) below in your response: Describe the strategy? Who does it target? Does i ...

1 what is benchmarking2 what is the standard of due care

1. What is benchmarking? 2. What is the standard of due care? How does it relate to due diligence? 3. What is a recommended security practice? What is a good source for finding such recommended practices? 4. When selecti ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro