Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Management Theories Expert

problem 1)a) Richard Branson launched Virgin Atlantic Airways to take on overpriced British Airways. The first Virgin flight, on June 22, 1984, took off loaded with celebrities and media. The flight came equipped with waiters in white ties and tails, and free-flowing champagne. The airborne party enjoyed international press coverage. Branson knew that photographers have a job to do and they’d turn up at his event if he gave them a good reason to.

a) Identify the type of promotional tool used in the above situation and describe its advantages.

b) Apart from the promotional tool used by Richard Branson in the above scenario, identify the major tools in the marketing communication mix and discuss their benefits. Support your answer with suitable exs.

problem 2)

a) Many Marketing Managers have their favorite research techniques. Some maintain that the only way to collect primary data is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research involves quantitative measures. How far do you agree with this statement? Justify your answer.

b) Describe which method/s of primary data collection you would use to gather information regarding guests’ preferences. Justify your answer.

problem 3)

a) Describe different types of pricing techniques. As a consumer which method do you personally prefer to deal with? Justify your answer.

b) Describe how branding can benefit a tourism/hospitality organisation.

problem 4) Southwest Airline grows by entering new markets that are overpriced and underserved by current airlines. The company believes it can bring fares down by one-third to one-half whenever it enters a new market, and it grows the market in every city it serves by making flying affordable to people who previously could not afford to fly.

a) Describe Ansoff’s product-market expansion grid and discuss its significance for Marketing Managers.

b) By using Ansoff’s model, identify and describe on the growth strategy used by Southwest Airline.

problem 5) Developing the website is a main factor to success of any tourism/hospitality organisation. Describe.

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M95747

Have any Question? 


Related Questions in Management Theories

Read the zappos delivering customer satisfaction casewrite

Read the "Zappos: Delivering Customer Satisfaction" case, Write a four to six (4-6) page paper in which you: Analyze the manner in which Zappos' leadership has fostered a culture of ethicalness in the company. Suggest tw ...

Historical overview of water sustainability and

Historical Overview of Water Sustainability and Treatment Write a 1050- to 1,400-word paper investigating a historical water contamination event. Examples include but are not limited to: BP Oil Spill Japanese Tsunami of ...

Task -read a business proposal - customer records

Task - Read: A Business Proposal - Customer Records Management Replacement System for the fictional organisation Tangle Corp. This document will be made available via the Resources section of Interact for this subject. T ...

Read the article attached and complete a 1-2 page article

Read the article attached and complete a 1-2 page article review. The article review should include the following: Summary of the article. What the key points of the article. What are the top three items you feel are imp ...

Distribution place strategy - discussionretailing -

Distribution (Place) Strategy - Discussion Retailing - Consumer Perceptions Retailing has an impact on the daily lives of each individual all over the world. Retailing is "all the activities directly related to the sale ...

There are production facilities in battle creek cherry

There are production facilities in Battle Creek, Cherry Creek, and Dee Creek with annual capacities of 500 units, 400 units, and 600 units, respectively. The annual demands at warehouses in Worchester, Dorchester, and Ro ...

You have just been promoted from front-line supervisor to

You have just been promoted from front-line supervisor to be one of the firm's senior managers. During your business education, you learned that the primary role of a manager is to make good decisions. As a supervisor, y ...

Business expansion and sustainabilitywrite a six to seven

Business Expansion and Sustainability Write a six to seven (6-7) page paper in which you: 1. Identify three (3) job requirements (e.g., needed certifications, previous work experience, external influences, etc.) that cou ...

What is the difference between authentication and

What is the difference between authentication and authorization? Can a system permit authorization without authentication? Why or why not? What is the most widely accepted biometric authorization technology? Why? What is ...

Imagine that you are pitching your hypothetical

Imagine that you are pitching your hypothetical service-based company's marketing plan to the Shark Tank Team for possible investment. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro