Deliverable Length: PowerPoint presentation of 8-10 slides

Course Objectives:

• Identify key statistics of the food service segmentation.
• Recognize market characteristics effecting industry conditions.
• Analyze food service reports on market size, trends, market segmentation, consumer attitudes and purchasing habits.

Library Research Assignment

You are making a presentation on the corporate performance outlook to the CEO and CFO of your company. Select a real-world example of either a fine-dining or casual-dining operator. You must conduct online research to complete this assignment. Complete a corporate profile of your chosen operation.

In your corporate profile, you must include the following:

• The name of the company you have chosen
• Sales data from last year
• Sales projections for next year
• Trends used by the operator to attract customers
• Number of outlets (corporate/franchises)
• The operator's target market

Using the information gathered from your research, prepare a PowerPoint presentation. Be sure to prepare a complete and organized professional presentation. You are presenting this information to the CEO and CFO of your corporation.

• Analyze your research and findings. Based on your analysis, your final slide should include a list of at least 5 recommendations on how you think the company could improve profits for the following year.
• Be sure to use proper APA style and cite all sources.