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Define extensive problem-solving, limited problem-solving and routinised response behaviour. What are the differences among the three decision-making approaches?

What type of decision process would you expect most consumers to follow in their first purchase of a new product or brand in each of the following areas:

(a) chewing gum,

(b) sugar,

(c) men's aftershave,

(d) carpeting,

(e) a mobile phone, and

(f) a luxury car? Explain your answers.

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M92176341

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