Task:

You are the owner of the American-based “Chick-n-fila” fast food chain. You think that customers in other countries would also like your food and you therefore decide to expand abroad and thus have to find out the operations strategy for your market entry. Operations strategies are developed to ensure that organisations deliver goods or services which are better, cheaper and more responsive to customer needs.

Required:

problem 1: Critically discuss and describe the operations strategies of expanding the fast food chain in the new market.

problem 2: The quality cost system concept can be applied to enhance productivity. Discuss and describe the implication of cost of quality for this fast food chain when expanding in a new market. Use relevant instances to support your arguments.

problem 3: Location is always considered of specific significance in operations. Critically discuss four of the factors which will affect your fast food location decision.