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Create an integrated marketing communications campaign. The campaign will encompass all key concepts such as target segmentation, message consistency, and stakeholder analysis.
Communication Planning (2 to 3 pages)

  1.  
    • Marketing communications
    • Media planning
    • Communication tools used including:
      • Public relations
      • Promotion
      • Advertising
      • Direct marketing

Make sure to properly cite all sources

 

 

Management Theories, Management Studies

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