Create a table (see below) with 2 columns and 4 rows and populate your 4 factors for each accordingly: 1 column is 1st mover; second column is late mover; 1 row is advantages (4); 2nd row disadvantages (4); 3rd row successful (4); and 4th row unsuccessful (4). 

 The IP for this unit is asking for:

ToolsCorp Company on which way to go is the 3 Step. The ramifications will be found in the summary you craft below the table of the advantages and disadvantages of the 1ft and late mover....Followed at the end by the feedback measurement tool.

 Advantages of 1st Mover Advantages of Late Mover

 Disadvantages of 1st Mover Disadvantages of Late Mover

 Companies successful as 1st movers Companies successful as Late movers

 Companies unsuccessful as 1st movers Companies unsuccessful as Late movers

Then do a one paragraph summary of the advantages and disadvantages of each theory only, make a recommendation to ToolCorp (3 step), and give your rationale.

Part 1 - Table (Total Factors 32)

Advantages of 1st Mover (4) (4 bullets)

Disadvantages of 1st Mover(4) bullets)

Companies / Pr successful as 1st movers(4) bullets)

Companies/ Pr unsuccessful as 1st movers (4) bullets)

Advantages of Late Mover(4) bullets)

Disadvantages of Late Mover(4) bullets)

Companies successful as Late movers(4) bullets)

Companies unsuccessful as Late movers(4) bullets)

Part 2: Summary

1 paragraph summarizing the advantages of 1st M

1 paragraph summarizing the disadvantages of 1st M

1 paragraph summarizing the advantages of late M

1 paragraph summarizing the advantages of late M

Three Step Strategy

Part 3: 3 strategic Recom steps recommending to Toolscorp whether they should be a first or a late mover.

Recommend: 

Positive Ram.: advantages

Neg. Ram: disadv....

Feedback measurement tools