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Consumer perceptions of price are impacted by alternative pricing strategies. Marriott Hotels, for example, has different brands for differing price points. In your initial post cover the following points:

Scan the environment to find other examples of a company whose pricing strategy is closely tied to its branding strategy.

What organization stands out in your mind as the best example of price related strategy? Describe their brand and their pricing strategy.

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M92494991

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